Last year at the NWG Innovation we had great fun. Think big tents, ice cream vans, yoga and approx. 3k attendees all creating a great buzzing festival vibe and generating some amazing ideas.
Roll forward one year. Everyone is at home sitting behind their laptops, not always in a comfy home office, probably juggling the demands of work and home and, let’s be honest, idea generation is probably not top of mind.
When we were asked to participate in the 5 day Digital Innovation Festival we agreed, but I’ll admit we did so with some trepidation. The past two years were big boots to fill and we were concerned whether we could create a fun-filled festival atmosphere and generate quality ideas… remotely. No small feat, right?
O2 was headed up by our fantastic Team Captain Warren McCormack. Initially, we scratched our heads and wondered if MS Teams whiteboard would be the best solution – in the end we decided functionality is currently too limited. Right now we’re evaluating a digital ideation tool called MURAL and decided to give it our biggest road test to date.
So, MURAL had the floor. The sprint in question was: “How can LTE-M / IOT supercharge organisations to create greater operational efficiency”, and NWG asked us to create a year’s worth of work in a week, which is a tall order in anyone’s book. Every day we brought to life LTE-M/ IOT with a subject matter pitch. Day one we explored the opportunities of LTE-M, generating lots of ideas and homing in on the two most important challenges to the water industry. We journey mapped these. When day two rolled around, we used the ‘How Might We’ technique to take big world ideas to springboard from. On day three we storyboarded, and on day 4, the grand finale, we created the prototype and tested with senior key stakeholders.
Published at Wed, 11 Nov 2020 13:36:42 +0000